Apple, as one might know, gets pretty creative when it comes to promoting its new products. While Intel and Microsoft are busy mocking Apple’s M1 platform with their recent ad campaigns, Apple has been releasing short ads on YouTube to promote the durability of its iPhone 12 devices. And, one of its latest ads has gone viral not because of the picturization but for the Indian tabla background score.
The latest iPhone 12 ad is titled “Fumble” and showcases the new Ceramic Shield that protects the new devices. It features a girl who drops her iPhone 12 during an on-the-go call. While the girl, after dropping the device, desperately tries to catch it before it hits the ground, a fast-paced tabla-based beat starts to play in the background. And that is the reason for the video going viral on social platforms and on YouTube.
You can check out the 38-second ad right below.
