In order to expand its reach in this Coronavirus-affected world, popular cosmetic brand, L’Oreal Paris recently launched a new digital makeup line that works on live video using augmented reality (AR) technology. As per the company, it is L’Oreal’s first virtual make-up line that will make users look photoshoot-ready in their next Zoom meeting.
Now, the ten filters in this new virtual make-up line are categorized into three groups. These include – “volumizing capsules”, “plump shot”, and “fire match”. They are available on Snapchat, Instagram, Zoom, and Google Duo, which also has an exclusive beauty look.
Now, by this time, the Coronavirus-led crisis has forced us to think in ways we never imagined we could. And the birth of a digital makeup line is definitely an example of that. Moreover, who doesn’t want to look presentable for their video conferences? This virtual make-up line enables you to do just that without putting in any additional effort.
