Death Stranding’s promotional campaign is one of the weirdest and most mysterious we’ve witnessed in years in gaming, and Hideo Kojima, its creator, knows precisely what it is and is doing it as it is with a specific purpose.
“We live in a time of social networks,” Kojima told Variety. “In this time, people just want immediate answers, but not only answers, they also want to know what they feel. This is good, this is bad. This is a game I should like. This is a game I shouldn’t like. They want answers for what they should think.”
“It’s like a math problem, where knowing the answer is not that important. The important thing is the process of getting to the answer,” he said, adding that “I don’t want to take away the most fun part for the players.”
On top of that, speaking with a movie-oriented outlet and being a huge fan of cinema, the Japanese game director discussed the similarities with the medium and talked about the appeal of Death Stranding towards film aficionados:
“I want to keep the balance between authorship and having it be entertainment,” he said. “Sometimes I see very artistic movies, independent films, but I do want to a go to a midpoint so that people who enjoy indie films and Marvel films can both enjoy this game.”
A clue about how Kojima considers this game and how popular he and his staff have grown lately is the fact that you read his interview on Variety rather than a usual video games website or magazine.
Do you like this direction? In the meantime, Death Stranding is dropping on PS4 at some point and you can check our E3 2018 trailer analysis for more hints about the gameplay and the story.
