King of Retail, a management simulator on Steam from the Danish-based solo developer Freaking Games, has been picked up by publisher Iceberg Interactive. The Dutch indie label will assist in giving the game a visual overhaul and bring the title out of Early Access in 2022. To celebrate the partnership, the Early Access version is currently 25% off from October 19 to 26. First released into Steam Early Access in March 2019, King of Retail has gained a ‘Very Positive’ rating from 751 reviews and enjoyed by several popular YouTubers.

As its name suggests, as a new owner of a retail store you’ll have to manage how the store operates in King of Retail. You’ll choose what stuff you’re going to sell, like shoes, clothes, electronics, or making a hypermarket that has a bit of everything instead. Then you’ll have to control the store inventory by ordering your goods, setting up displays, fostering relationships with suppliers, and hiring the right people for the job. Last but not least, encourage people to browse your store through good marketing and satisfying customers’ needs.

Iceberg Interactive CEO Erik Schreuder remarked that they chose to support this game is because it has a lot of appeal and potential: