Ever since its inception in the market, Reliance Jio has been catering to low-income segments of India, offering super-cheap phones and low-cost cellular plans. Recently, we saw a report suggesting that Jio is aiming to launch an affordable laptop and a cheap smartphone with 5G connectivity in the second half of 2021. Now, as per a new report, Reliance has partnered with Chinese smartphone brand Itel to bring ultra-affordable smartphones to India.
The report from 91Mobiles that states that Reliance and Itel will sign an exclusive partnership to launch a smartphone at a remarkably affordable price point in India. The deal is expected to take place between the companies in May. And as per industry sources, the affordable smartphone will launch sometime during the same month.
So, we can expect this smartphone to cater to the lower-income consumers looking to upgrade from a feature phone to a smartphone. As a result, the device might become popular amongst consumers living in the rural areas of India.
