If you’ve ever heard of Truecaller, you already would know it’s the ‘go-to’ app for caller identification and spam detection. It solves a major pain point for someone who receives a lot of calls during the day, however, the freemium model does come with its annoyances – especially ads.
Truecaller wants to push its subscription-based services into overdrive with the new “Premium Gold” to the mix, but take a seat as you’ll have to shell out a whopping Rs. 5,000 annual fee to grab this plan.
The highlight of this exorbitantly-priced subscription is the gold-colored Caller ID card which replaces the regular blue-colored one, as seen above. How is this beneficial? Well, when you make a call to someone who uses Truecaller to identify unknown callers, they will see an eye-grabbing gold Caller ID that is sure to grab attention to your profile.
We have been testing out Truecaller’s Premium Gold subscription for the past week and were quite skeptical about the jaw-dropping Rs 5,000 subscription fee, so we reached out to the company to understand who the new plan was truly meant for?
As for a justification of the overpriced subscription fee, Mr. Kok asserts “there are also a set of users who truly want to stand apart and wish to have a unique way to present themselves when trying to get in touch with another Truecaller user.”
Mr. Kok may have a point there as some of those who I ringed up did ask me about the gold-colored Caller ID, assuming the calls were important. However, I’m just a regular Truecaller user who didn’t see much merit in this feature.
So, you’ll have to be careful not to dole out the Rs. 5,000 subscription fee to get a Gold Caller ID but miss out on an important feature. You wouldn’t want to regret the decision, later on.
