The internet has turned the world into a global marketplace. Now, not only you can sell your products in your local region, but anywhere in the world. It’s especially true for software products that can be delivered to customers with just a push of the button. While this is great, it also opens a lot of challenges. One of the biggest challenges that come with serving a global market is the inability to identify your customers. If you do not know your customer’s origin, you cannot effectively target them with proper prices and advertisements. For example, the purchasing power capabilities of customers vary widely depending on their country of origin and you might want to offer lower prices to potential customers from lower-income countries. That’s where a tool like ipstack can help you.
As I mentioned above, the IP to geolocation APIs offered by ipstack can help you identify the location of your visitors. You can use this information to offer location-based prices, discounts, target ads based on location, and much more. You can even customize the whole user experience based on the user location if you wish. The best thing about ipstack and the thing that matters the most is that its data is accurate. Its API covers over 2 million unique locations in more than 200.000 cities around the world. It has partnered with most major ISPs around the world to get you the most accurate results.
ipstack API: The Different Modules
The ipstack API consists of multiple modules, all of which serve a specific purpose. Together, they give you a complete picture of your customer so you can deliver a tailored shopping experience. Here are the modules that ipstack brings.
Location Module
Currency Module
- Time Zone Module
Time Zone Module
Connection Module
Security Module
Security Module helps you protect your data. First of all, it identifies any proxy connections which is helpful to filter out junk data. It also identifies IP addresses of crawlers along with the crawler type, threat type, and the threat level. You can use this data to either tighten your security or just outright filter them so they are not able to visit your website.
Apart from the above modules, which identify all the major features of ipstack, here are some of the important points that you should know about ipstack.
Well, those are the features that you can expect from ipstack. The last thing that is left to discuss is its pricing. And pricing is ipstack’s one of the best selling points as it offers tiered pricing structure which you can choose depending on your needs. That is how ipstack makes sure that even an individual can afford its product. So, without further ado, let’s discuss pricing, shall we?
ipstack’s pricing is one of its biggest strengths. It enables even individuals and small businesses to use the product without breaking the bank. First, there’s a free plan which is a good way to test the service and find out if it’s for you or not. The free plans get you basic features and limit you to 10,000 requests/month. The big missing feature of the free plan is that there is no encryption. So, if you want to safeguard your data, you will have to go for the paid plans. The paid plans start at just $9.99/month ($95.90/year – 20% off). It gives you access to all the features excluding the Bulk Endpoint and the Security Module features. In this plan, you can send 50,000 requests/month. This plan is great for individuals and small businesses.
If you are a big business, you can go for the Professional Plan which costs $49.99/month ($479.90/year – 20% off). It gives you 500,000 requests per month. Excluding the Security Module, you can access all the features in this plan. Finally, there’s the Professional Plus plan which is for enterprise and large businesses that need to handle 2,000,000 requests/month. It will cost you $99.99/month ($959.90/year – 20% off). You get access to all the features in this plan. If your company requires to send even more requests, then you can drop them a line and they will come with tailor-made pricing for your needs.
