A recent survey conducted by SellCell sheds light on the brand loyalty of smartphone owners in the United States. It reveals that Apple iPhone users are way more loyal to the brand than Samsung and Pixel fans.
According to the study, customer loyalty for iPhones stood at 92 percent, an increase from 90.5 percent in 2019. Samsung’s devices, on the other hand, witnessed an 11.7 percent drop in loyalty and reached 74 percent in 2021 from 85.7 percent in 2019. Notably, it was found that 26 percent of Samsung users switch to another brand when they upgrade, with 53 percent of them choosing iPhones.
- Apple iPhone 12 — 17%
- Apple iPhone 12 Pro Max — 12.7%
- Samsung Galaxy S21 — 11.4%
- Apple iPhone 12 Pro — 10.6%
- Samsung Galaxy S21 Ultra — 10%
- Samsung Galaxy S21+ — 9%
- Google Pixel 5 — 8.1%
- Apple iPhone 12 Mini — 6.3%
- Other — 5%
- Samsung Galaxy Z Fold2 5G — 3.1%
- Samsung Galaxy Z Flip 5G — 2.5%
- LG Wing 5G — 2.3%
- Motorola Razr 5G — 1.2%
- Motorola Edge S — 0.8%
