Apple’s iPhone 14 and the iPhone 14 Plus haven’t performed as nicely as the iPhone 14 Pro models considering how the non-Pro models offer nothing much and remain highly-priced. Rumor has it that this might result in a change in strategy with next year’s iPhone 15 lineup to sell more standard iPhone 15 models.
A recent report by Naver suggests that Apple might consider bringing new strategies for the iPhone 15 lineup to cater to different people. For one, it might introduce similar features for the entire lineup to reduce the major differences. This might result in the inclusion of Dynamic Island on all iPhone 15 phones, something that has been rumored in the past.
Another thing it could explore is by creating major differences between the non-Pro and Pro iPhone 15 models by introducing different features, camera features, and even materials. This is a similar strategy that was adopted with the iPhone XR and the iPhone XS when the former got an LCD display while the latter went for OLED ones.
