Intel on Wednesday unveiled a new corporate logo at the virtual launch event of its 11th-gen Core processors. The new logo not only debuts a new font, but also ditches the elliptical enclosure that surrounded the Intel lettering for a cleaner, minimalist, post-modern look.
All said and done, Walker says she knows that a new brand won’t simply come to life with new colors, sounds and logo. Instead, “it needs to be a unifying rally cry built on action and aligned with our company purpose. We recognize that only through time and a continued track record for excellence in innovation and delivering for our customers will we shape and define ourselves”. You can check out Intel’s new brand identity in the video above.
