Instagram recently shed off its “just a photo-sharing app” image with its focus on video content in the form of Reels and IGTV. We saw the introduction of various new features to help creators make short and long-form video content this year. And now, the Meta-owned social media platform wants to continue its video-centric approach (with a focus on more aspects) as its CEO Adam Mosseri has listed down the company’s 2022 priorities.
Mosseri, via a short video shared on Twitter, has revealed Instagram’s four key priorities in 2022. The first one, as one would expect, is video content. The platform plans to double down on its focus on videos, which means we can expect to see multiple new features for Reels, IGTV, and even its feed that might include more videos than posts.
2022 Priorities 📝This next year is going to be pivotal for Instagram. In addition to our industry-leading safety and wellbeing efforts, we’re focused on these four key priorities. Hope you’re all able to get some rest over the holidays. See you in the New Year! ✌🏼 pic.twitter.com/iY8uQ1EnMZ— Adam Mosseri (@mosseri) December 28, 2021
The app will also focus on messaging for users to communicate better since messaging, as Mosseri notes, is the “primary form of communication.” Since we are talking video content, content creators will also be a priority for Instagram in 2022 and we can expect new features for them too.
