As another step to make mindlessly scrolling through reels easier, and well, to compete with its rival TikTok, Instagram has now introduced automatic captions for videos. The feature, which has been present on TikTok since last year, will now allow Instagrammers to watch videos without the need for turning up the volume.
Besides helping the people who don’t like to enable audio while watching videos, the feature is primarily for deaf users and those with hearing disabilities as auto-generated captions will now allow them to easily access videos. This will, in turn, help Instagram and creators get more engagement on the videos as people will be more likely to watch videos instead of skipping them.
It’s a long time coming, but we’re excited to share a new tool that empowers those in the deaf and hard-of-hearing communities.Videos on Instagram will now have auto-generated captions, where you have the option to turn them off or on. pic.twitter.com/DNyzcdiPSU— Adam Mosseri (@mosseri) March 1, 2022
The auto-generated captions also come with an on/ off toggle. So, you can simply tap on the three-dotted option in the top right corner of a video -> select the Manage Captions option -> Disable or enable the Captions option, and you are done.
