Instagram already shows us a myriad of ads in the feed and Stories, two things that see probably the most volume of engagement on the platform. However, Instagram wants to now start placing ads on the Explore page – the second pane in the app where you go to discover new content.
From the looks of it, the experience can be expected to be similar to the home feed but would users be okay with even more ads? We already have a ton of ads splayed around and one can even buy products from posts without having to leave the app. We all know Instagram earns revenue from ads and this is the most obvious section to expand ads to benefit both them and advertisers.
