At the beginning of this year, Instagram introduced Subscriptions as a test for creators to earn money. This aspect of Instagram, which competes with Twitter, is now getting new features for people to attract more audiences while opening ways for monetary benefits. Here’s what’s new.
Instagram’s Adam Mosseri has announced that creators will now get the option to have exclusive group chats with their subscribers. The chat can include up to 30 people and will be live for only 24 hours. This will allow creators to decide on how to interact with their subscribers.
These come in addition to the initial set of exclusive content that included Stories and Live Sessions. For those who don’t know, if you buy a subscription, you will get a purple badge and the paywalled Stories will also get a purple ring to differentiate them from the usual, free content.
Instagram, at that time, rolled out Subscriptions to 10 creators and now suggests that it can be accessed by tens of thousands of creators in the US. More creators in more regions will soon be added to Instagram’s endeavor of helping creators get more engagement and money.
