Instagram has jumped onto the trending NFT bandwagon and has announced that it is testing digital collectibles for content creators to showcase their non-fungible tokens (aka NFTs) on the platform as another way of “prioritizing” creators. Here are the details you should know.

As per Instagram CEO Adam Mosseri’s recent tweet, Instagram will now let a small subset of creators in the US share NFTs they have bought or made as posts, Stories, or in DM (direct message). This is a way for content creators to earn money on the Meta-owned social media platform and comes in addition to the subscription plan that it recently began testing.

NFTs on Instagram 🎉This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.See you next week! ✌🏼 pic.twitter.com/VuJbMVSBDr— Adam Mosseri (@mosseri) May 9, 2022

For those who aren’t acquainted with the term, NFTs are the non-fungible tokens that hold an owner’s unique and authentic information backed by blockchain technology. If you intend to get in-depth details on the concept, we have an explainer article for you.