Instagram has made changes to its ‘Daily Limit’ option, which allows users to curb addiction and receive reminders when they have been scrolling for a long time. The new update has increased the minimum daily limit of users to 30 minutes for users to choose from. Earlier, this was set to as low as 10 minutes.
It is revealed that the daily limit now starts at 30 minutes and can go up to 3 hours on Instagram. The ‘Daily Limit’ section’s UI has also seen some changes as the maximum option now shows at the top, maybe as an attempt for users to choose the highest limit option.
Although, existing users of this feature still have an option to retain their existing daily limit of 10 or 15 minutes, if it was set previously. This, the app tells via a pop-up notification, which also encourages users to change it. Here’s a look at how it appears:
Instagram suggests that the new change is to make the feature less confusing for users, considering the app has two features time management features. It stated, “We changed the ‘daily limit’ options to avoid sending people multiple notifications at the same time.“
However, it feels more like a change for it to urge people into using the app more. As TechCrunch notes, this comes after Meta’s recent quarterly earnings report (which showcased less revenue) and could be a way to earn more money by showing more ads to people. And this would be possible when people will use the app more!
