Instagram is bidding goodbye to its dedicated IGTV app, which was launched back in 2018. The app will fully shut down in mid-March, meaning it won’t be available for users to download via the Google Play Store or the Apple App Store.
Instagram, via a recent blog post for creators, revealed that the decision has been taken to make the creation and consumption of video content easier than ever. Its aim is to make all video content accessible to users via the main Instagram app.
With a focus on Instagram creators, the platform has also announced that it will find more ways for them to get monetized on the platform. These ways will be in addition to its recent subscription service for creators to earn money. It is also revealed that Instagram will no longer support In-Stream video ads (previously known as IGTV ads).
