As a promise to prioritize content creators, Instagram head Adam Mosseri has now announced a change in the social media platform’s algorithm, which will now “value original content more.” This means that creators will be able to have a better reach on content that is created from scratch than just being a rehashed version of some other content.
Mosseri took to Twitter to announce the change and has revealed that the change is meant to give creators more credit for what they deserve. The announcement boils down to the fact that creators are an important part of Instagram.
📣 New Features 📣We’ve added new ways to tag and improved ranking: – Product Tags– Enhanced Tags – Ranking for originality Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr— Adam Mosseri (@mosseri) April 20, 2022
Instagram has also introduced Enhanced Tagging, which will show a category next to a tag. So, if you have a category of an influencer, you will find a category the next time you are tagged in a photo or a video. The aim is for people to see your identity better. You can add this category by heading to the Profile -> Edit Profile. One thing to note is that this change will only happen if have switched to a Professional account on Instagram.
