Facebook has started widely rolling out Instagram Reels within the Facebook mobile app for users in the US. The development comes after the social media giant was testing Reels-Facebook integration last month. With this rollout, all Facebook users in the US can watch Reels and even create Reels using the Facebook app.
Reels will be available in Facebook’s News Feed and Groups. You get all the standard Reels features, including music, AR effects, and more. Users will have the option to follow creators directly from the video, just like what you will find on Instagram. The company is also testing the possibility of letting creators share Reels from Instagram to Facebook.
