Instagram has clarified multiple times that creators are one of its priorities. As a result, a set of new features are making their way to Instagram Reels that will benefit creators by helping them expand their reach on the platform. Have a look at what’s in store.
First up, with an aim to compete with its direct rival TikTok, Instagram will now let you create Reels that will last up to 90 seconds. This isn’t as long as the 10-minute limit of TikTok videos but it’s still a good addition and will give help creators add more content to their Reels. This ability was rumored earlier this year and is finally making its way on the platform. Previously, Instagram allowed for 60-second long Reels only.
💥 Upgrading Reels 💥 Starting today, you’ll be able to:✅ Add polls, quizzes and emoji sliders like in Stories✅ Create Reels using existing templates✅ Make Reels up to 90 secondshttps://t.co/BR902jC9g6 pic.twitter.com/oHF52g2IUo— Instagram (@instagram) June 2, 2022
Instagram has also introduced Templates that can help you create a Reel based on an existing one. The audio and clip placements remain the same and you simply need to add the basic changes. This can prove helpful for people who are just starting out in this arena. But, yet again, this is another page taken from the TikTok playbook!
