Instagram recently gave users the option to promote small (and local) businesses by placing a sticker in their Stories. Now, the company has partnered with two of India’s renowned food delivery apps – Swiggy and Zomato – to bring a similar feature to the restaurant owners. It has debuted a new ‘Food Order’ sticker that restaurants can include in their Stories to drive sales.
If you are a restaurant and want to drive sales via this new sticker, remember that you need to have a business (or creator) profiles to access this feature. I have an Instagram creator account, so I jumped into the Stories section and clicked a picture.
Now, if you swipe up on the screen to reveal all the stickers accessible to you, then you will see that a new ‘Food Orders’ sticker is available front and center. Tap on this food ordering sticker and you will be asked to add a partner link – either Swiggy or Zomato. You can choose the delivery platform you want to drive orders from.
