Instagram has been subjected to a lot of criticism lately for it trying to become more like TikTok. The recent roll-out video feed, along with more and more recommended posts have led it into some negative light and this was further (way further) ignited when celebrities Kylie Jenner (the third most followed personality on Instagram) and Kim Kardashian asked Instagram to become Instagram again. Following all this drama, the Meta-owned social media platform has decided to roll back these changes but it’s temporary!
This week’s Kylie Jenner-Kim Kardashian controversy gained a lot of traction and Instagram’s Adam Mosseri and even Mark Zuckerberg did respond but not in a way frustrated users wouldn’t expect. Both of them continued paying attention to videos and how Instagram will become more about videos and recommended posts. You can check out Mosseri’s video reply below.
View this post on Instagram A post shared by Adam Mosseri (@mosseri)
A post shared by Adam Mosseri (@mosseri)
Mosseri’s statement reads, “When you discover something in your feed that you didn’t follow before, there should be a high bar — it should just be great. You should be delighted to see it. And I don’t think that’s happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then — if and when we do — we can start to grow again.“
