If you thought Instagram is done moving things around on the home screen, well, it is not. The company is now rolling out a redesigned version of the app with a new home screen layout. Instagram now swaps out the ‘upload’ and ‘activity’ tab for ‘Reels’ and ‘Shop’ tabs in the bottom navigation bar.
Instagram debuted its TikTok competitor, Reels, just four months ago and is already getting immense attention from the company. This major change shows that it’s here to stay and will only grow to be an essential feature of the app. You can check out how Reels compares to TikTok and some tips and tricks to create amazing Reels right here.
Apart from Reels, Instagram continues to expand its shopping feature, which lets you tag products in posts and stories, and now offers a ‘dedicated tab’ to explore products. In the official blog post, the company says that users will see curated recommendations via the @shop handle, personalized suggestions, new product collections from brands, as well as creators, and shoppable videos/ photos.
