Over the past decade, India has witnessed a massive inflow in people having access to the internet. As a result, the usage of internet in the country has gone to levels never seen before. The internet consumption in the years to come would be video-focused, mobile-first with a priority on genuine and reputable content, according to a report from management consulting platform Zinnov.
“Strategic planning will be key for content platforms to evolve in tandem with mobile users’ changing preferences. Identifying the sweet spot between content quality and user scale, empowering personalization through AI, creating an intersection of content and commerce, all while ensuring ‘Frictionless Content Experience’ is what will determine the leaderboard in these content wars.”, said Praveen Bhadada, Partner & Global Head – Digital Transformation at Zinnov.
