Towards the end of last year, the Indian wearables industry saw a massive surge in shipments. The shipments grew by 165% despite falling prices. Similarly, the Indian wearable market continued to grow in the first quarter of 2021. As per recent reports, the total shipments reached 11.4 million units in the quarter ending in March 2021.
Another Indian brand BoAt that recently entered the smartwatch category was able to capture the second spot with a 21.9% category share. Furthermore, the report states that the Average Selling Price (ASP) of the smartwatch category fell from $168 (~Rs 12,175) to $88 (-Rs 6,677), thanks to the entry of low-cost smartwatches in the market.
