Communication is the key in any business and it can either make or break a company especially in its early stages. With modern advancements in technology, there is no doubt that the platforms for communication has expanded. In the meantime, a dilemma for choosing a platform that suits the best for the community has arisen. In a recent tweet by Vijay Anand – founder and CEO of Startup Centre, WhatsApp seems to be the preferred channel for Indian startups.

Slack has its advantages with threads and channels for efficiently organizing conversations. However, the app has less engagement and is not reliable when it comes to timely notifications and alerts.