Smartphone shipments in India have seen an 11% growth last year and continuing to lead this growth is Xiaomi, which has a market share of 24%. A report by Counterpoint Research terms it as the best-performing year, despite supply issues due to the global chip shortage, the pandemic, and even price hikes. Here’s a look at the details.
India shipped 169 million smartphone units in 2021, with Xiaomi contributing to this the most and saw 258% growth in the premium segment. This was followed by Samsung in the second position with a share of 18%, Vivo with 15% market share, Realme with 14% share, Oppo with 10% share, and other brands with a total share of 22%.
India Smartphone Market Records Highest Ever Shipments, Revenue in 2021: https://t.co/iC6Diexo2I"High replacement demand, increasing #smartphone affordability due to promotions & discounts, and better financing options, led to an 11% YoY growth in 2021" @Shilpijain30 @Apple pic.twitter.com/8KhubKiSUy— Counterpoint (@CounterPointTR) January 31, 2022
In Q4 2021, Xiaomi remained in the first position with a share of 26% and Samsung shifted to third place with a 16% market share. Vivo took the fourth spot with a share of 13%, followed by Oppo (9%) and others (24%). That said, the shipments declined by 8% in the fourth quarter of 2021.
