Huawei‘s other brand Honor has been very busy in the last few months. The company has launched close to 10 smartphones just this year, including the new Honor 8X, which honestly is a very impressive number.
Sticking to the Core Principle
According to him, Honor has always been about innovation and trendsetting in the industry. He pointed out how the company brought in dual cameras, fingerprint scanner, AI capabilities on a silicon level, among other innovations to the budget and mid-range segments, before other brands capitalized on the trend.
But Where Does Huawei Fit into This Picture?
But all that’s about Honor, and now Huawei is making a big play in the premium segment in India. With phones such as Honor 10 touching the premium mark, the obvious question is how long before each brand strays into another’s territory. Sanjeev believes (and he wants us to know) that Honor and Huawei are two separate entities, and it will remain that way for the foreseeable future.
Huawei, as a company, isn’t shy of showcasing its R&D capabilities to come up with unique products like the P20 Pro and the Mate 20 Pro. They are catered towards professionals, whereas Honor distinguishes itself by offering features that are geared to “attract a millennial’s attention.”
The Way Forward
What about the future? Will Honor step into new product categories such as accessories, laptops, and more? Is stock Android an option instead of EMUI? Will Huawei bring its uber-cool laptops to our shores? Honestly, there’s no way to tell right now, and Sanjeev isn’t about to spill all the beans.
Sanjeev told us there’s a positive response about the new product categories like laptops and other accessories, there’s no way to tell when (or at what price) they will arrive in the country. According to him, the brand is making an effort to become more consistent when it comes to innovative and upbeat ideas, whereas Huawei…well, Huawei is just looking to disrupt the high-end market the likes of the Mate 20 Pro, which I am really excited for. In many ways, Honor is not in Huawei’s shadow and seems to have figured out its identity. It’s also and large sticking to it, and there’s no reason not to after the incredible success of the brand in India.
