IFA 2020 will take place as an in-person event from the 3rd to the 5th of September. The event will be held in an invite-only mode while following all the restrictions imposed due to the coronavirus pandemic.
IFA has collaborated with public health authorities in Germany to decide the concept of this year’s event. This step is to ensure social distancing, crowd control, and public hygiene. The organizers say there will also be “virtual opportunities” to be part of IFA Berlin.
According to Heithecker, virtual events were missing the “immediacy, hands-on experience and human connections that make events like IFA Berlin so incredibly useful”.
